From SMS Registration Team

Let’s unblock this 5 million revenue feature

SMB vs Enterprise users

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Let’s talk about process!

What is SMS Registration?

In North America, it is mandatory for business SMS products to comply with carrier requirements to prevent the abuse of large numbers of messages

What is the Problem?

- Manual process
BOTH RC customers AND RC internal operation team

- Time consuming and hard to maintain

Solutions

- Make it Self-serve

Admin Portal to guide the complex registration process

- BUT!!! Balance the needs from

SMB and Enterprise users

Personas

- Identify the different needs from SMB and Enterprise users

Key Screens - Designs

SMB user can register with 1-click by picking starter package and upgrade later, with less complex registration process

Enterprise user can choose standard to register manually which is more complex because Brands and Campaigns are needed and user can use instruction cards to guide the step by step setup

Results!!!

Save 90% manual registration process

Unblocked 5 million Revenue for the business SMS product

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